Head of Design. Still hands-on.
I lead design teams, simplify complex B2B products, and build AI-powered systems that turn design into production-ready interfaces.
- Product strategy
- Design systems
- AI + code
Selected work
I don't just lead design teams or build design systems. I connect product strategy, design, and code so teams ship better software, faster. Three stories, one thread.
- 4 → 1
- Products unified into one app
- ~40 min
- Brief to reviewed pull request, standard screen
- 1 : 8
- Designers to engineers, design not the bottleneck
- 14 yrs
- Shipping B2B SaaS at SocialBro and Audiense
Screens are shown with customer data replaced. Some work is under NDA; I'm happy to walk you through the rest in a 15-minute call or by email. Earlier work: one UX standard across 7 products and 4 brands.
About
I'm Head of Design at Audiense Discover, the audience intelligence division of Audiense, used by brands and agencies. I've been designing B2B SaaS for over a decade, from SocialBro's early product to the suite Audiense is today.
I built the design team from scratch through a paid internship program, and I still design. That combination is the point: I can set the direction for a product suite, and I can sit with an engineer and get the screen right.
My work sits where product strategy, design systems, and AI-assisted delivery meet. I'm at my best in technical, data-heavy products where design has to reduce friction without reducing power.
Work Experience
Grew the team to 4 designers and 2 interns, 3 of us since the 2026 reorg. Unified 4 products and shipped Titan v2.
Started as a team of one and launched a paid internship to hire from. Led Titan v1 across 7 products and 4 brands.
Owned end-to-end design for core audience analysis features after SocialBro became Audiense. Research, prototyping, and shipping.
Mentoring career changers through portfolio reviews, 1:1 sessions, and job search. 100+ mentees since 2016.
First design hire. Shaped the product from early startup until it became Audiense.
End-to-end product design for web applications. Building user-centered experiences from concept to launch.
User-centered design with focus on research, wireframing, and polished interface design.
Mobile Visual Stories. Seeing patterns everywhere.
A curated selection of instant compositions captured with an iPhone 15 Pro — where intuition, light and narrative meet. Street stories, emotions and geometry feeding my creative process too.
Still in Motion
Salamanca
Frozen Time
León
Lost in Thought
Madrid
Summer Dance
Córdoba
Golden Path
Zamora
Urban Rhythms
SantanderTools I build
I design, code, and ship my own tools for product design work. Proof that the AI + code part is not a slide.
Live MockupTurn any live URL into a device mockup for case studies and launches. Pick the finish and background, export the frame. Built because Figma mockups go stale the day a product ships.livemockup.onrender.com
Chroma ForgeDescribe a brand in words and get a named palette with 100–900 scales, exported as design tokens. The same token model as Titan, as a public tool.chromaforge.onrender.com
Playground
Weekend experiments. Small apps and games built to try new tools.
- Interior Design BuilderInterior scenes from a style direction.decoryour.space
- Tiny CVA CV, shortened for a profile.tinycv.online
- Top FunNaval and air combat, in the browser.top-fun.xyz
- My mini meTwo photos, and a predicted face.myminime.space
- Space RescueA pixel game meant for a 404 page.spacerescue.vercel.app
