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Angel J. Sánchez

Angel J. Sánchez

Head of Design who still designs

Professional Summary

Head of Design who still designs. 14 years in B2B SaaS. I lead design teams, simplify complex products, and build AI-ready design systems that turn design into production code. Led the unification of four Audiense products into one app and shipped Titan v2, which takes a standard screen from brief to reviewed pull request in about 40 minutes.

Experience

Head of Design · Audiense Discover · Spain / USA
Oct 2023 – Present
  • • Grew the team to 4 designers and 2 interns, all hired from my paid internship. After a 2026 reorg, lead 2 designers across 3 product areas. Design-ready tickets 55% → 92%; nobody quit since 2020.
  • • Led design of Audience Intelligence App: 4 products into one shell and one report model. Days to first report 3.2 → 0.9; cross-channel reports 6% → 27%; navigation tickets −38%.
  • • Shipped Titan v2, an AI-ready design system: tokens, CSS-layer isolation, Storybook, and rules agents read via MCP. Standard screen ~3 days → ~40 min; 86% of UI from system components.
Lead Product Designer · Audiense · Spain / UK
Jan 2020 – Oct 2023
  • • Started as the only designer; launched a paid internship and made the first two hires from it. One UX standard across 7 products and 4 brands. Led Titan v1: 200+ components, ~40% faster design to dev.
Product Designer · Audiense · Spain / UK
Mar 2016 – Jan 2020
Product Designer · SocialBro, Spain / UK
Jul 2012 – Mar 2016

Selected Work

Titan v2: an AI-ready production system

Brief to reviewed pull request in ~40 min for a standard screen. 0 visual regressions from library updates in 14 releases.

From a team of one to a team grown in-house

4 of 4 hires from my internship. One owner per area, a weekly rhythm, an activity log, a burnout chart.

From four products to one unified experience

Shell, then one report list, then digital intelligence for Meta and LinkedIn, then an AI copilot. First report in under a day instead of three.

Education

Design Engineering & AI Integration · Self-taught, 2023–Present

Master in Web Design · Universidad San Pablo

Graphic Design for Advertising · Instituto Robert Gregg

Bachelor of Social Sciences · Universidad Católica de Santa María

Languages

Spanish – Native

English – Fluent

Italian – Fluent